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My considerations

As a small brand, yet also as a business it is my responsibility to consider the environmental issues in what I do. I believe I can always do better and there is a lot to think of, but this is what I make sure of in this very moment of my business:

The paper I use for my prints and cards are FSC-marked paper

• Which means: 'Forest Stewardship Council'. 
  It's a marking that is given to a forest area that focus on the environment, animal- and plant life while also making sure that the people working there work under the right conditions. At the same time it also focus on the people that lives in area don't suffer or are bothered by the tree felling. The FSC-mark also means that there are no more trees felled than the forest can reach to produce.

Most of my paper goods are printed local.

The pigments used for my prints are Epson watercolor based pigments.
These are more kind to the environment than other pigment types within the printing industry. 

I use cellophane sleeves for my paper goods...
...but the type of cellophane sleeves I use are OPP (oriented polypropylene) that are less harmful to the environment that the old types of cellophane plastics. I am though still in search of paper glassine envelopes that will fit cards as well as larger prints. So fare I have not found any national provider of glassine products. But do inform me if you know of any related products to use.
I do though, also often wrap my prints in silk tissue paper sheets before placing them in a post tube instead of a cellophane sleeve.

When my cards come with an envelope it is a brown recycled one. 

My hand stitched artefacts are made of
..recycle and organic materials meaning that the fabric I use for them are of old scraps and vintage fabrics. I usually use new fabrics for the base of my stitched characters which also are made of organic materials and less harmful to the environment when produced.  My brooches have metal pins on their backs, these are also new. When stuffing my dolls and brooches I use non carded wool from a Danish sheep farm that treat their sheep within their rightful needs. Yarn for hair, scarfs etc. are either organic or vintage bought. Sometimes I'm given old fabric scraps, yarns and pieces by people and sometimes it's a shirt that is to warn out, yet has a beautiful pattern that may still be useful for a doll.
It takes time to stitch my dolls, but I don't like the idea of mass production and fastness. There is a richness in the time it takes to work by hand that also includes each work become unique and special. 

When I ship
I sometimes ship in boxes and envelopes that have been used once before.